Merchants of Deception by Eric Scheibeler
Eric Sheibeler reached Emerald status in the Amway company. Yet in spite of his high status and apparent wealth his paycheck from the company put him at the poverty level.
He was shocked when he discovered how those above him (Diamonds) actually made their money and bought their mansions and expensive cars. Money was not made from the products, a concept that was taught through the ranks, but instead came from the instructional tools that were "required" to build the business.
Risking everything he wrote this book telling of his experience in the Amway company, the reasons why he went from being financially stable to having to declare bankruptcy and unable to put food on the table, and how he lost his friends and even almost his family in his desire to obtain the dream.
This is a free e-book that can downloaded from Eric's website. Having been approached by MLM's (multi-level marketing) schemes in the past, and having a husband who would sometimes join up only to have to give up because it simply didn't work, I found this book fascinating. I meant to only read a chapter or two at a time, but I ended up reading the entire thing in one day.
Much of this stuff I already suspected and wrote about. This is must reading for those looking into Amway/Quixtar or any other MLM company. It's wise reading for the rest of us who will at one point be approached.
I applaud Eric for being brave enough to publish his experiences. Apparently other websites like his have been shut down through the legal powerhouse of Amway.
This book is bound to make a lot of people angry. Either at Amway or at Eric depending on where you stand on the whole MLM thing.
To get the free book go to Merchants of Deception.
And to read what I wrote about this subject a few years ago for my column (but wasn't run due to the editor deeming it too controversial) go to The Dream Scheme - Part 1.
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